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In Progress Landing Page · PPC

Casa Guatapé

High-performance landing page for a property in Guatapé, Antioquia. Optimized for Google Ads and Meta Ads with the goal of generating high-quality leads for rental and sale.

Client

Private property

Year

2026

Duration

In progress

AstroTailwindGoogle AdsMeta AdsSEOAnalytics

// The Problem

Properties in tourist areas like Guatapé compete with hundreds of generic listings on Airbnb and Booking. A dedicated landing page with SEM targeting allows capturing direct leads, eliminating platform commissions and controlling the sales narrative.

The Project

A dedicated landing page for a house in Guatapé, one of the most popular tourist destinations in Colombia. The goal: capture qualified leads directly from Google Ads and Meta Ads campaigns, without relying on intermediary platforms.

SEM Strategy

  • High-intent keywords: “house in guatapé”, “guatapé rental”, “guatapé property”
  • Landing page with perfect message match for each ad group
  • Location and call extensions

Meta Ads

  • Retargeting visitors who didn’t convert
  • Lookalike audiences based on previous leads
  • Creatives with professional video and photos of the property

Conversion Optimization

  • Impactful hero — Photo of the property with the Peñol rock in the background
  • Short form — Only name, phone, and dates of interest
  • Social proof — Reviews from previous guests
  • Clear CTA — “Book your stay” with real-time availability
  • PageSpeed 95+ — Loads in under 1 second

Stack

  • Framework: Astro (static HTML, maximum speed)
  • Styles: Tailwind CSS
  • Analytics: GA4 + Google Ads conversions
  • Tracking: Meta Pixel + custom events
  • Hosting: Vercel Edge Network

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